Digital experiences that connect – Our Intermedia Prism in Berlin

BER01 George-Stephenson-Straße | Berlin | 2023

When innovation meets architecture, something remarkable happens. The project "BER01 George-Stephenson-Straße" envisioned the seamless integration of digital communication into the building’s design. The vision was not to have isolated information points, but rather dynamic, interconnected experience spaces.

Together, we refined this concept and developed an intelligent, networked digital signage system that controls content in a dynamic, smart, and forward-thinking way. This is how we created the product, Intermedia Prism.

Flexible and efficient – Our digital signage solution

Through close collaboration and a shared vision of thinking innovatively and beyond conventional boundaries, we identified various communication spaces and connected them in a smart, efficient way:

  • In the cafeteria = menu display
  • In the corporate area = employee information
  • Look and feel = art, design and staging
  • At the reception/customer area = customer journey

What began with isolated screens and stand alone solutions, evolved into a comprehensive, streamlined system which we then integrated into an intuitive user interface. This made it possible to deliver content dynamically, with flexible timing and perfectly tailored to the right moment.

With Intermedia Prism, we seamlessly connected to the existing in-house web information system, enabling the effortless integration and continued use of existing content and established workflow.

Schedule items
580+
Millions of active pixels in the system
4+
NVX devices
125

The two brick walls made of over 8,000 concrete blocks and LED lights, the 6-meter-high media wall, and our counter screen are not only digital artworks at our new SAP office in Berlin that are truly one of a kind – they are also media technology touchpoints that form a custom-designed SAP Customer Journey within the building. They enrich client and partner meetings as well as events from across the Berlin ecosystem.

Iris Seute Co-Managing Director & Head of Operations SAP Berlin

Intelligent display management with Intermedia Prism

Across four distinct building sections, Intermedia Prism manages content on 125 displays spread across 13 floors, ensuring that every message reaches its intended audience.

Through an AV over IP network, media and live videos are distributed in real time from internal events to company wide communication across locations.

The result? Intermedia Prism creates a digital ecosystem that not only informs, but also inspires, offering an intelligent and seamless experience as people navigate through the building. It is an environment where communication is intuitive, flexible, and instantly accessible. Plus, it is a solution that evolves with the company starting with the now and growing towards the future and beyond.

Interested?

Let us redefine your smart, connected and effective digital communication.

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